Use the SEO toolkit
Read your Search Console and Bing numbers, find pages close to ranking, check indexing and page speed, run the SEO audit, and track competitors.
SEO reads how people find each property in search and tells you what to do about it. Nothing here is estimated: the numbers come straight from Google Search Console and Bing Webmaster Tools, both read-only connections.
Connect Search Console first. Go to GrowSEO, or Open Connections and pick Search Console or Bing.
The five tabs
Pick a property at the top of SEO and its data splits into five tabs. Add ?tab= to the address to land on one directly, for example /seo?tab=health.
| Tab | ?tab= | What it shows |
|---|---|---|
| Overview | overview | Clicks, impressions, click rate, and average position for the last 28 days, with the change against the period before. An opportunity map of every search you show up for, where to rank in each stretch of the results, click rate by position, and your name versus everything else people found you for. |
| Health | health | Is Google listing your pages, how fast the site is for real visitors, and when the domain runs out. |
| Keywords | keywords | The searches you track, where each ranks week by week. |
| Pages | pages | Clicks by section of the site, pages seen often but rarely clicked, and searches split between two of your own pages. |
| Links | links | Domain Rating against your competitors, who links to you, where to get more links, what competitors published, and where people talk about you. |
Health, Keywords, Pages, and Links need the property's site address added on its Properties page; Pages and parts of Overview need Search Console connected.
Find what to write or fix next
Overview's opportunity map plots every search you show up for: further right ranks lower, higher up means more people see it, and a bigger dot earns more clicks. The ones worth acting on sit under What to do next, most seen first:
- Just off page one. Ranking 11 to 20, where almost no clicks happen. A stronger page, or a new one, can push it onto page one.
- Seen but rarely clicked. On page one already, but clicked below your site's own average. A clearer title and description usually fixes it.
Each one has a Copy prompt button that hands your coding agent the search, its numbers from Search Console, and what to do, so you can paste it straight into Claude Code or Cursor. If the content autopilot is set up for the property, you can also write about it in one click.
Check indexing, speed, and your domain
The Health tab runs three weekly checks. Press Check now to run them early if you can edit the property.
-
Is Google listing your pages?
This is a spot check of up to 40 pages, your newest articles and the pages in your sitemap, against Search Console. It is not a count of your whole site; beside it you also see how many of your pages showed up in Google search over the last 28 days, which is site-wide. A page marked not indexed shows Google's reason in plain words: not found yet, read but not listed, told not to index it, and so on. See all checked pages opens the full list, filterable by indexed, not indexed, or not checked yet.
-
How fast is it for real visitors?
Core Web Vitals from real Chrome visits over the last 28 days: the three numbers Google uses in ranking. A new or low-traffic site may not have enough visitors yet for Google to report this.
-
When does the domain run out?
Read from the public domain registry. If it lapses, the site and its rankings go with it, so the badge turns orange with 30 days left.
Run the SEO audit
On the Health tab, SEO audit is a one-button baseline: it checks your home page and blog posts for problems, finds your competitors and starts tracking their Domain Rating beside yours, and, if Search Console is connected, reviews your search results for pages to rewrite. Open the SEO audit.
The page checks themselves are free. Finding competitors and reviewing search results use AI, so they need an AI key or spend a few credits; the button shows the cost before you run it. Each checked page lists what to fix (hurts how you show up) separately from what to improve, with a Copy prompt for each page or for every fix at once.
The audit also tidies tracked keywords: it stops tracking ones that are not worth it, like spam or unrelated terms, and says why. Track any of them again from the Keywords tab.
Track rank over time
On the Keywords tab, add the searches that matter most to the property, like its category or the problem it solves. Each tracked search shows its current position (1 is the top, weighted by how often it was seen), how it moved over about four weeks, and its 12-week shape as a sparkline. Search Console reports about two days behind. Suggest searches worth tracking with AI, or clear the ones that are not worth it; both show their credit cost first.
Competitors and links
The Links tab holds everything about where you stand against other sites:
- Domain Rating, 0 to 100, shows how strong the property's backlinks are next to up to 5 competitors you add or AI finds. Checked weekly, each competitor is confirmed to live at that address and name a real product before it is tracked.
- Who links to you reads Bing's inbound links, checked weekly, with what changed since the last check.
- Where to get links lists directories, review sites, communities, and newsletters where the property could earn a mention, found by AI and checked to be real.
- New on competitor sites watches their sitemaps for what they just published.
- Where people talk about it searches Hacker News, Lobsters, GitHub, and Stack Overflow for posts that already mention the site. Discussions finds threads about the problem your product solves even when they do not mention you yet.
Where to go next
- Plan and publish with the content autopilot turns a search opportunity into a drafted article.
- Connect your tools covers adding Search Console and Bing.
- Find discussions about your product for threads that do not mention you by name yet.
If something goes wrong
Something else? Contact us.
Why is my Search Console data missing or stuck?
Search Console reports about two days behind, so very recent days will always look thin. If numbers stopped updating entirely, open the property's Overview tab; a read problem there links straight to reconnecting Google.
Why does a page show as not indexed when I know it exists?
The indexing check is a spot check of up to 40 pages, not your whole site, and Google's own reasons vary: it may have read the page but chosen not to list it yet, not have crawled it at all, or be pointed elsewhere by a redirect or canonical tag. Open the page in the list on the Health tab for Google's exact reason and when it last crawled it.
Why can't I see page speed (Core Web Vitals)?
Those numbers come from real Chrome visitors over the last 28 days. A new or low-traffic site will not have enough visits yet for Google to report them; they fill in once traffic picks up.
Why does the SEO audit or AI review ask for an AI key or credits?
The page checks in the audit are free. Finding competitors, writing link ideas, and reviewing search results use AI, so they need your own AI key connected or a few LopeBase AI credits. Every button that spends either shows the cost before you run it.
Why did a competitor I added disappear or never show Domain Rating?
LopeBase only tracks a competitor once it confirms the domain is live and names a real product; a parked or for-sale domain is skipped. You can track up to 5 competitors per property; remove one to add another.
Why does Bing show no position for my searches?
Bing Webmaster Tools does not report average position the way Search Console does, so SEO shows "Not reported" for it on Bing's rows. Everything else, clicks and impressions, reports normally.