Find the Google and Bing gap
Which searches bring clicks on Google but not on Bing, and the other way round?
With Search Console connected too, your agent compares the two lists.
top_queriessearch_queries
Agents and MCP
Bing search data, for your agent too.
Bing's index also feeds other search engines and assistants, and it is easy to forget to check. Connect Bing Webmaster Tools to LopeBase and your agent can read your Bing queries, daily traffic, and the pages that link to you.
Sign in with Bing and approve read access. LopeBase never submits URLs or changes a setting.
Ask about the search engine nobody checks
Bing numbers use the same fields as Search Console, so your agent can put them side by side.
Who links to us, and which of our pages do they point at?
read_sourcebing-acmebacklinks
| linking page | your page | anchor |
|---|---|---|
| smallbizguides.net/tools | /invoice-template | free invoice template |
| freelancefaq.org/billing | /late-payment-email | this email script |
| devtips.io/stripe-setup | /docs/stripe | acme docs |
| reddit.com/r/freelance/... | / | acme |
Your invoice template earns most of the links, with descriptive anchors. Your pricing page has none. Worth pitching the two guides that already link to the template?
Inbound links, with anchor text
backlinks lists pages linking to your most linked pages, with the anchor each one uses.
Bing's own queries
top_queries shows what people search on Bing to find you, which often differs from Google.
Daily clicks and impressions
daily_traffic gives the trend, so you can see whether Bing is growing or fading.
What your agent can read
Four datasets per verified site, read live from Bing Webmaster Tools.
- search_performanceClicks, impressions, and click-through rate over the last 30 days.clicks · impressions · ctr
- top_queriesThe top 25 searches that bring people from Bing.query · clicks · impressions · position
- daily_trafficClicks and impressions per day.day · clicks · impressions
- backlinksPages linking to your 8 most linked pages, with anchor text and link counts.source · target · anchor · target_links
Workflows worth stealing
Bing is small enough to ignore and big enough to matter. These asks make it cheap to keep an eye on.
Audit your links
List the sites linking to us and group them by the page they link to.
Shows which pages earn links and which need outreach.
backlinks
Check anchor text
Are most links to our homepage using our brand name, or something descriptive?
Anchor text tells search engines what a page is about.
backlinks
Watch Bing week to week
Did Bing clicks drop this week? From which day?
A quiet drop on Bing is easy to miss without a check.
daily_trafficsearch_performance
Set it up in a few minutes
- 01
Connect Bing. Start free, click Connect Bing, and approve read access on Bing's own page. Each product is matched to its verified site.
- 02
In a terminal agent, run
npx lopebasein a project folder. It signs you in and adds LopeBase to Claude Code, Codex, Gemini CLI, opencode, or Cursor Agent. - 03
In a chat app or editor, add the remote MCP server
https://app.lopebase.com/api/mcpand sign in when it asks. Any client that supports remote MCP servers with sign-in works.
Sites must be verified in Bing Webmaster Tools first. Bing can import them from Search Console.
Good to know
- Bing's link index is smallerBing finds fewer links than some paid tools, and may show none for a new site.
- Top 25 queriesBing returns its top searches for a site, not every search.
- Read onlyLopeBase never submits URLs, changes settings, or touches your sitemaps.
- One token, one workspaceAn agent's token reads only the workspace that issued it, and stops as soon as you revoke it.
Bing Webmaster MCP questions
Something else? Email us.
Why not just paste a Bing API key?
A Bing API key can also submit and change things. Signing in with Bing lets LopeBase ask for read access only.
Does Bing data matter if most of my traffic is Google?
Bing results also power other search engines and assistants, and its queries often show different wording. It is cheap to check once your agent can read it.
Can my agent see backlinks from Google?
Google does not offer a links API, so backlinks come from Bing. Search Console's own links report stays in Search Console.
Which agents work with it?
Any agent that can use the LopeBase MCP server, through npx lopebase or a remote MCP connection with sign-in.
Stop ignoring Bing. Let your agent check it.
EmDashFree for one product. No card. Agent access is on every plan.