# Read Analytics and traffic

> Compare PostHog, GA4, Plausible, Cloudflare, and LopeBase's own pageviews side by side, see top pages, and get an AI review of conversion and funnels.

Source: https://lopebase.com/docs/analytics
Updated: 2026-10-08
Open in the app: https://app.lopebase.com/analytics

Analytics reads visitors and pageviews from whichever tool each property uses, plus the users and signups each app reports about itself. Connect more than one traffic source and they sit side by side, never added together, since each one counts differently.

> **Tip:** Go to **Grow** > **Analytics**, or [Open Analytics](https://app.lopebase.com/analytics).

## Compare your traffic sources

Connect any of PostHog, Google Analytics (GA4), Plausible, or Cloudflare Web Analytics; each property can use a different one. With no property picked, every property's traffic shows as one row per source: pageviews for the last 7 and 28 days, weekly and monthly visitors, and a sparkline trend. A source that does not report a number, like Cloudflare Web Analytics counting visits rather than unique visitors, shows "Not reported" for it instead of a wrong zero.

Pick one property to see its totals, the trend against the days before, top pages for each connected source, and, further down, two counters LopeBase reports on its own:

- **Pageviews counted by LopeBase.** The property's own cookieless counter: no cookies, no visitor IDs, and most ad blockers that hide other tools leave it running. If no tag is installed yet, a snippet and a ready-to-paste agent prompt are right there to add it.
- **From the LopeBase Adapter.** Users, signups in the last 7 days, and active users in the last 28, read straight from the property's own database.

## AI review of conversion and funnels

Two AI reviews sit under the traffic numbers once at least one source has data, each for the whole workspace or one property:

| Review | What it does |
| --- | --- |
| Traffic review | Reads visitors this week against last, top pages, search clicks, and signups, then says what is driving traffic, what is slipping, and which pages to work on. |
| Conversion and retention | Lines up every connected source with Search Console, billing, and the app's own numbers: where visitors come from, which pages they land on, how many sign up or buy, how many come back, and where tracking breaks. Each finding shows the numbers behind it, each step names the number it should move, and you can track a step to see on the next review whether that number moved. |

Both use AI credits, or your own AI key, and the button shows the cost before you run it.

## Where to go next

- [Set up LopeBase's own pageview counter](https://lopebase.com/docs/pageviews) for the cookieless numbers shown here.
- [Connect Google Analytics or Search Console](https://lopebase.com/docs/connect-google).
- [Track MRR and revenue](https://lopebase.com/docs/revenue) for what those visitors turn into.

## If something goes wrong

### Why don't my visitor numbers from two tools match?

They are never added together on purpose. PostHog counts people across every event, Cloudflare Web Analytics counts visits rather than unique visitors, and GA4 and Plausible each have their own rules. Each row names its service so you know whose numbers you are reading.

### Why does a source show "Not reported" for visitors?

Some tools do not report that number at all, most commonly Cloudflare Web Analytics for weekly and monthly visitors. "Not reported" means the source never sends it, not that it is zero.

### Why are there no numbers from the LopeBase Adapter?

That section reads users, signups, and active users straight from the property's own database through its LopeBase Adapter connection. Connect it on the property's page if you have not yet.

### Why hasn't LopeBase's own pageview counter shown anything?

It needs its tag added to the site first; copy the snippet or the agent prompt under Pageviews counted by LopeBase. Numbers show up about a minute after the first real visit.

### Why does the Conversion and retention review need credits or a key?

It runs on AI to compare every connected source and write its findings. Connect your own AI key to use that instead of credits; either way the cost shows before you run it.